The internet has enable bookmakers to have online sites to give better services and features, and convenience to bettors. They have accepted the growing importance of online business for the bookmaking industry, which is one of the keys to growth opportunities. This has given some unreliable and unlicensed bookmakers an opportunity to have their own betting sites to lure unsuspecting bettors. Bettors on these unreliable sites are tempted to place their bets with better odds offerings and bonuses but when a bet wins a big amount of money, payment is delayed or, at worst, not coming. Mostly, these unreliable sites are not licensed by the UK Gambling Commission.
As each bookmaker has its own unique services and offers, bettors should check out the quality of support services, reviews, and opinion of betting experts. Betting preference is also a factor when choosing a bookmaker. For example, there are bookmakers that offer more and better options for football betting, especially on the FA Cup final being one the most popular choices by some bettors, or horse racing.
In the UK, the two biggest bookmakers are Ladbrokes Coral and William Hill respectively. Due to the recent merger of Ladbrokes and Gala Coral, the merged company overtook William Hill as the biggest bookmaker. These two bookmakers have small profit margin, which is advantageous to bettors. Betting in these two bookmakers, considering their status and reliable reputation in the bookmaking industry, is safe and secure. Placing a bet and withdrawing winnings is easy and convenient. They have a professional support team available twenty-four hours a day via phone call, live chat, and direct email to help with issues that concern a bettor. Issues are resolved as soon as possible and email response is within 1-2 hours. Ladbrokes Coral has a live chat option in several languages (English, Spanish, Italian, German, Swedish, Norwegian, Finnish, Danish, Turkish, Greek, Portuguese, Thai, Bulgarian, Croatian, Romanian, Russian, Slovenian, Slovak, Czech, and Russian).